About Us

Grimes current
The Iowa Living magazines, the Iowa Living Weekly newsletters (former the Adviser and Square publications), and iowalivingmagazines.com are publications and a website of Big Green Umbrella Media, a locally owned media company. The print version of the Iowa Living magazines are mailed to all residential addresses in more than 15 central Iowa communities for free each month. The weekly newsletter is printed and distributed to area businesses and emailed digitally. The website offers additional news items and archives, all available for free.

Distribution varies by magazine with most using saturation mail to all residences, some mailed to upper demographic households with rack distribution, and all available for free in full digital formats. Paper stock varies by community, with most printing on some or all gloss, others on vibrant newsprint.
Polk current
Our cover stories focus on local people, places and events and how they relate to local residents. The inside pages are heavy with photos, fact boxes and pull quotes for an easy and informative read. Various columns include local focuses on recipes, education, faith, health, fitness, dining and much more.

The readership of these magazines is unmatched, reaching individuals in more than 7.5 out of 10 households. Each magazine is packed with local stories and photographs, as well as advertising from local businesses. And, most importantly, nearly 69 percent of our readers say they purchase products and services from ads seen in our magazines.
Adel current
The Adel Adviser was purchased from Horizon Printing in 2017. Additional editions were then launched in Grimes, Johnston and Waukee. BGUM purchased the Polk City Square, an online community newsletter, from the Polk City Chamber of Commerce in 2020 and then expanded it with a print version. In 2021, these publications rebranded into Iowa Living Weekly

For information on these magazines, or to inquire about having an Iowa Living magazine in your community, contact Shane Goodman, publisher, at shane@dmcityview.com.

The  Iowa Living Weekly and Iowa Living magazines are a division of Big Green Umbrella Media, Inc., a locally owned publishing company. To check out our other publications, click HERE.

Get in Touch!