Urbandale, IA, October 24, 2012– Urbandale’s Incredible Pizza Company announced it is changing its name to Urbandale’s Incredible Buffet & Fun Center to better portray what the family entertainment center actually offers.
President of IPC East Coast, LLC, Rick Pogue said today, “We are excited to announce this name change which better portrays to customers who we really are. We’ve been an Incredible Pizza Company franchise since we opened and we will continue operating as a franchise with an adjustment in name only. Our management team mutually agreed that although we indeed have “incredible pizza,” our customers also agree that doesn’t adequately cover what we really offer. Our indoor theme park, all-you-can-eat style buffet, salad and dessert bar go far beyond a pizza product only.” The new name of the company in both its Urbandale, Iowa and Indianapolis, Indiana locations will be changing over the coming weeks and months to Incredible Buffet & Fun Center.
The buffet will continue to include pizza, but there is a much larger selection of other food items. The all-you-can-eat buffet includes a huge salad bar, an Italian food bar, an American food bar including meats and vegetables, a baked potato bar and dozens of other items. The buffet also features several desserts including chocolate chip cookies, brownies, cinnamon rolls, ice cream and seasonal fare.
The fun center portion of the name is included to ensure the public knows the restaurant is more than simply a buffet, but an entire indoor theme park with attractions like indoor mini-golf, mini-bowling and go-karts along with dozens of the latest arcade style video and prize redemption games. They also host birthday parties for children of all ages with several party packages to choose from. The company also features a group sales department and regularly books team building outings, parties, field trips, lock-ins and meeting space for corporate groups, schools, small business, non-profits and churches.
The company will be phasing in its new name into their outdoor signage, advertising and in-store flyers and branding over the next few weeks and months.