A: Women, simply stated, approach the process of a buying a vehicle differently than men. We women have been a challenge to most industries to determine the best ways to reach us and the best ways to win our business. Endless studies and analysis have surfaced over time surmising that we need to be taken very seriously and that we frankly make most buying decisions for ourselves and for our households. Edmunds.com even suggests that we women tend to be more pragmatic and more economical in specifically our vehicle choices. Women come to any buying decision more informed while asking all the necessary and tough questions.
So how do we get taken seriously when buying a vehicle?
• Do your homework. Decide what you want. Get online or read auto magazines and decide what vehicle you want. Then do comparison shopping. Learn about your chosen vehicle(s). Read as much as you can to determine its pros/cons. Select options you absolutely have to have and those that are optional.
• Let the salesperson know you mean business. Discuss items most important to you and stay on point. Take notes. Test drive the vehicle.Consider having the selected vehicle inspected by a mechanic.
• Negotiate price, not payments. If you’re not comfortable negotiating, research how to do it. If you feel patronized, find a different salesperson or even a different dealership.Information provided by Tab Miller and Mona Lillard, Preowned Solutions, 11010 Douglas Ave., Urbandale, 515-528-8100.