It’s a somewhat familiar scenario. A patron walks in to BCL, and is surprised that they have missed a really cool program that was offered here.
“Why didn’t I know about this?”
That’s a good question! We try really hard to get the word out about the programs we offer. The posters that we create go to the schools, various bulletin boards at the city center, post office, and local bank. I even had the “ingenious” idea of putting posters on the bathroom doors at BCL because you’d have to be blind not to see those walking in! I say ingenious, but I actually stole that idea from a restaurant I visited. When I saw advertising plastered on their bathroom and stall doors, a light bulb went off in the marketing area in my brain – I believe that would be the amygdala – where the emotional impact of an experience determines its memorability (thank you Google). Another low-tech but effective attention-getter is a sidewalk sandwich board that we place outside on our walkway that is frequently updated with all our programs.
Finally, and this is the most pertinent point regarding our marketing challenges, I post multiple updates on our library Facebook page about programs we have scheduled. I believe that our Facebook page reaches the largest number of people. I get a lot of positive feedback on the page itself in the form of comments and likes, and when I ask patrons how they found out about programs, they will inevitably let me know they saw it on our Facebook page. I don’t know why, but that gets me all excited and I may overdose our loyal Facebook fans on library cartoons or some meaningful bookish quotes in my giddy excitement. I can’t help myself.
So here’s a Facebook “request” I want to make to all BCL library users, and potential library users: “Like” our Facebook page! Send us a friend request! It’s another great way to keep up on all the “happenings” at the library.
We’ll always have our colorful posters and the sandwich board, don’t worry! Additionally, I will keep trying to come up with more creative ideas so that everybody will know what’s going on at BCL. My latest idea is to stick neon-colored Post-it notes to our foreheads and advertise upcoming events. I’m sure my co-workers will be all for it. The under-utilized forehead is a potential marketing gold mine – I don’t know why I don’t see it used more often.
Facebook Community Action Grant
Speaking of Facebook, the Facebook Altoona Data Center awarded their Community Action Grants Tuesday, March 24th at a reception for the recipients. The Bondurant Library was one of those lucky recipients! Robin McNichols of the Bondurant Library Foundation and I both attended. The grant will be used for purchasing charging stations and seating with charging options for the library. The Altoona Data Center also gave recipients an impressive tour of the state-of-the-art facility. A huge highlight of the day was pressing the giant “Like” button featured in the data center’s commons area. Thank you Facebook! For more details of our tour check out my blog at: http://www.iowalivingmagazines.com/2015/04/01/library-musings-14/
(Caption for picture: Jenny Campbell, assistant director at the Bondurant Community Library, and Robin McNichols of the Bondurant Library Foundation at the Altoona Data Center next to the giant “Like” button.)
LIBRARY CALENDAR EVENTS FOR APRIL:
Story Times: Tuesdays @ 10:30 a.m. & Wednesdays @ 10:30 a.m. & 12:45 p.m.
After School Programs:
April 27 – 2:15 p.m. Movie Day & popcorn. “Tinkerbell & the Legend of the Neverbeast”
May 4 – 2:15 p.m. Wii Gaming
May 11 – 2:15 p.m. Card games & snack
May 18 – 2 p.m. Bingo!
May 25 – Library closed for Memorial Day
May 12 – 6-7 p.m. Book Discussion “The All-Girl’s Filling Station ‘s Last Reunion by Fannie Flagg
May 19 – 6:30-7:30 p.m. Crafting with Zella
Monday through Thursday 9-7 p.m.
Friday 9-5 p.m.
Saturday 9–4 p.m.