There’s no question that purchasing from local businesses and keeping dollars flowing through our local economy has lasting, positive effects on our community. Your dollars spent in locally-owned businesses have three times the impact on this community as dollars spent at national chains. When shopping locally you simultaneously create jobs, fund more city services through sales tax, invest in city improvements, and promote community development. None of that is really news, right?
Here are some additional reasons that spending your paycheck here in Winterset makes sense (or cents):
- Protect local character and prosperity. Our one-of-a-kind businesses are an integral part of our community character. It’s what has made us a prosperous community and what keeps visitors coming back. By choosing to support locally-owned business, you help maintain Winterset’s distinctive flavor. Independent shops create distinctive shopping experiences and can respond quickly to the desires of local customers, stocking products to meet our changing needs.
- Local shops value your business more. Evidence from surveys shows people receive better customer care and service locally. These businesses survive by their reputation and repeat business, which means you get a higher standard of service.
- Support entrepreneurship. Entrepreneurship fuels America’s economic innovation and prosperity. A marketplace of small businesses is the best way to ensure innovation and low prices over the long-term. A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
- Shopping local saves you money. Out-of-town shops have done a good job of convincing us that local business equals higher prices. If you add travel, fees to transfer items, and your own personal time, the overall cost is often much higher.
- Local owners are local contributors. Research has shown that small local businesses make indispensable contributions to communities and neighborhoods. A recent study of charitable giving shows that when in-kind contributions were included, small firms gave an average of $789 per employee, medium sized firms $172, and large firms $334. (NFIB Small business Policy Guide). Additionally, large firms contribute primarily to the area where the corporation is headquartered, not necessarily where they do business.
- Shopping local saves the environment. Locally owned businesses can make more local purchases requiring less transportation. This contributes to less sprawl, congestion, habitat loss, and pollution.
- Local shops are for everyone! Most people can get to their local shops easily, which is especially helpful for the elderly, young generations, and those without access to transportation.
Let’s all pledge to support our local friends and neighbors who make their living by providing goods and services for our community!