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Historic Valley Junction Celebrates Independent Retailer Month

Posted July 11, 2014 in Community Web Exclusives, West Des Moines

West Des Moines, IA (July 11, 2014) – Independent Retailer Month dedicates July to celebrate independent retailers across the country. Throughout a range of in-store, online and community events and promotions Independent Retailer Month encourages consumers to shop at independent retailers; highlighting their positive social and economic impact – local, nationally and globally.

Research has found that a dollar spent at an independent retailer is usually spent 6 to 15 times before it leaves the community. From $1, you create $5 to $14 in value within that community. Shopping with an independent retailer supports local traders, their suppliers and the people they depend on to run their businesses. Buying from an independent retailer boosts your local economy, rebuilding confidence in the community, enabling local businesses to prosper and grow.

Many stores in Historic Valley Junction are celebrating Independent Retailer Month by encouraging the public to shop at independently owned businesses throughout the metro.  Three of these stores are Nan’s Nummies, Heart of Iowa Market Place and MōMere.

Nan Earll started Nan’s Nummies in 1988 at the Farmers Market and opened a storefront not long after that.  Nan’s Nummies has twice expanded and relocated to larger locations and is now happily situated at the corner of 5th and Elm Streets, in Historic Valley Junction, under the red and white striped awning. In the early days, Nan baked only (8) kinds of cookies.  Nan’s Nummies now offers (20) varieties of cookies, along with fudge, bars & brownies, Dutch letters, candy, chocolates and much more. Nan dreamed of being happy in her work and the corporate world was not making her happy.  She chose to locate her business in Historic Valley Junction for its ambiance, reasonable rent and friendliness. Nan now sees second and third generation customers and that makes her smile!

The Heart of Iowa Market Place opened in historic Valley Junction in 1986. Its second owner, Lori Ferris, purchased the store in 2002 and initiated a number of changes. She moved the store from 221 Fifth St. to its current location at 211 Fifth St., gutting and remodeling the building in what she described as a “real labor of love.” Ferris also created an online presence that quadrupled sales. Current owner Kelly Sharp purchased the Heart of Iowa in 2011 and has succeeded in her commitment to build on the store’s unique brand by increasing its business-to-business sales, further growing online sales and sharpening its focus on marketing. The Heart of Iowa Market Place specializes in “all things Iowa,” selling gift baskets of Iowa products, gourmet foods and John Deere, Hawkeye and Cyclone merchandise. Its most-popular product, homemade fudge, is closely trailed by products that promote the state’s penchant for pigs, cows and corn. The Heart of Iowa Market Place offers opportunities to sample, share and remember our great state with distinctly Iowa gift items and products.

It took two years of patiently looking until the right location became available and MōMere, a mother/daughter owned boutique, loves being in Historic Valley Junction. The history, charm, and appeal of the many independently owned eclectic shops and services bring customers from all over as a destination shopping experience. Kay Schiller and Meredith Wells created MōMere as an LLC in August 2009.  It was developed as an ecommerce presence with two original lines they design and produce: draggamuffin® designs (toy line) and Queen of Ipswich (personal and home accessories). It was always their dream to open a boutique with additional vendors that were unique and fun in their appeal.

Historic Valley Junction is home to over 150 distinctive stores, restaurants, and independent businesses, each with its own unique historical character. Known for its unique specialty stores, Valley Junction is one of central Iowa’s most unique attractions. Visit our website, for more information and a complete calendar of events.


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