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Free yourself from cycle of emotional investing

Posted June 25, 2014 in Advice Column, Pleasant Hill

You’re probably aware that it’s useful to keep emotions out of  decision-making. That’s the case with investing. It can be difficult to keep your feelings from influencing your investment decisions.

You may find it easier to invest with your head, if you know about two different cycles: the market cycle and your emotional cycle.    Let’s start with the market cycle. If you’ve been investing for a while, you’re aware that financial markets are rarely static — they are always moving up and down, at least in the short term. (Over a period of many decades, the markets have trended up.) These short-term movements, appearing as “zigs” and “zags” on a daily basis, form a pattern, or a cycle, that can last for months or years. These cycles are known as bull (up) or bear (down) markets. These market cycles greatly influence investors’ attitudes and behavior. In fact, they lead to the formation of investors’ emotional cycles. During bull markets, investors tend to feel optimism, excitement and even euphoria. Once a bull market ends and a bear market begins, investors start getting nervous. The longer and deeper the bear market, the greater the depth of emotion felt by investors. These emotions can begin as anxiety and then progress to denial, fear, desperation and panic.

Market cycles and emotional cycles don’t really align. Investors may well experience euphoria when the market has reached its high point and a bear market has just begun. For a while, these investors, fueled by their euphoric feelings over the big gains they’ve achieved, may continue pouring money into the market, even as it’s declining. This type of behavior is better suited for when the market is already at a low, when investors’ dollars will buy more shares. Investors may reach the peak of their fearfulness at the end of a bear market, just when things are about to turn around. Their fear may hold them back from investing — even though, with prices low, it can be a good time to invest. Basing investment decisions on emotions can lead to poor choices.

Don’t get caught up in this pattern. Strive to follow a disciplined approach to investing. Build an investment portfolio that reflects your objectives, risk tolerance and time horizon, and seek to hold appropriate investments for the long term. You may well need to make adjustments along the way, but do it for the right reasons — such as a change in your goals or in the investments themselves — rather than as a reaction to the current market cycle.

Our emotions are powerful, and their power can increase when applied to such a meaningful aspect of our life as our finances. If you can detach yourself from the emotional cycle of investing, you can avoid considerable angst — while helping to pursue your goals.

This article was written by Edward Jones for use by your local Edward Jones Financial Advisor.

Information provided by Karl Ritland, Edward Jones, 1100 N. Hickory Blvd., Suite 201, Pleasant Hill, 266-8188,

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