The trend recently has been to gobble down your turkey dinner on Thanksgiving Day, let your stomach settle, then make a bee-line to the nearest shopping mall and grab the deals while they’re hot. Or be one of the masses at a large box store at the crack of dawn Friday morning to shop til you drop. This trend has become known as “Black Friday.”
Thank goodness for a wildly successful campaign, launched by American Express in 2010, aimed at boosting the sales of smaller, independent retailers known as “Small Business Saturday.” Small Business Saturday is a day dedicated to supporting small businesses across the country.
Small Business Saturday is about supporting the businesses that boost our communities. These businesses are the Little League sponsors, Girl Scout troop leaders and local volunteers. Seventy-four percent of small-business owners say they have volunteered for local charities, civic organizations, church groups and youth sports organizations. They are the backbone of Madison County. Most local businesses are owned by people who live here, who are less likely to leave and who are profoundly invested in our community’s future. These businesses help to define the unique character of our community.
Supporting small business isn’t the only reason to shop on Small Business Saturday. You’ll also be bolstering our local economy. Small businesses represent 99 percent of all employers in America, and they create more than half of all jobs. Nearly 70 percent of small businesses plan to offer special deals on Small Business Saturday.
The Madison County Chamber of Commerce supports Small Business Saturday as part of our ongoing mission to make Madison County a better place to live, work, play and conduct business.
The significance of small businesses to the local and national economy is often overlooked and under-appreciated. According to the U.S. Small Business Administration, small businesses represent 99.7 percent of all employer firms in the country. They accounted for 65 percent of the new jobs created during the last two decades.
Shopping at locally owned small businesses has a ripple effect that benefits the entire community. According to the 3/50 Project, which encourages people to support independently-owned businesses, for every $100 spent at a local small business, $68 returns to the community.
Friendly service, convenient parking, and unique product offerings in the shops mean you can have the best of all worlds in the midst of the frenzied rush of holiday hustle and bustle.
So, when you’re out shopping Saturday, Nov. 30, stop in to see your neighbors on Small Business Saturday. They’re eager to make your holiday season brighter. Think small, think local and shop Madison County for the holidays.