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MIDWESTIX launches Facebook purchasing and Social Rewards functionality.

Posted December 13, 2012 in Web Exclusives

(Des Moines, IA) – The MIDWESTIX has released integrated Facebook purchasing on its ticketing platform. Artists, events or organizations using the MIDWESTIX platform can now make their tickets available for direct purchase from their Facebook page.

In addition to this functionality MIDWESTIX is offering a unique and powerful new functionality, Social Rewards. Social Rewards gives fans an instant rebate on service fees for sharing the event they’re purchasing on Facebook and Twitter.  “Fans have always played a critical role in making an event successful by spreading the word. We worked hard on an approach that gives something tangible back to the fan when they help promote the event.” said Kathryn Dickel, Founding Partner at MIDWESTIX.

The average Facebook user has over 200 friends, each share puts an event in front of over 200 new potential customers. Multiply that by the number of total ticket buyers and begin to see the reach of Social Rewards. “Many of our clients are already engaging in traditional Facebook marketing like creating an event on Facebook or utilizing quick “like” links or even paying for ad space. However these methods only put you in front of people who are already familiar with your organization or event. When you activate the fan by encouraging them to individually post to their page you harness the power of their feed and get your event in front of tens of thousands of people who don’t know you,” said Dickel. “The best part is that this process happens instantaneously via our technology making the share and the reward for the fan seamless.”

MIDWESTIX clients Heartland Jam and Guthrie River Ruckus will be integrating Social Rewards with their respective on-sales in December and February.

Artists, event producers and organizations can find out more information about these functionalities and the comprehensive offerings at MIDWESTIX by reaching out to info@midwestix.com <mailto:info@midwestix.com> or 515.244.2771 ext. 200.

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