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The Power of Email Marketing

Posted November 09, 2012 in Community Blogs, Downtown

Many businesses and nonprofit organizations in the area use Constant Contact for their email marketing. The Des Moines Downtown Chamber and the Des Moines West Side Chambers are offering a free lunch n’ learn on “The Power of Email Marketing” so these chamber members can get the most from their time and efforts using Constant Contact.

The workshop will be presented by Jeffrey Ferrazzo from Constant Contact on Thursday, November 15th from 10:00am – Noon at Regus, 699 Walnut St., Ste. 400, Downtown Des Moines. The cost to attend is free, and a break will be provided at 11am for lunch. Attendees can bring their own lunch or order one when they register. Registration can be found at www.DesMoinesDowntownChamber.com.

At “The Power of Email Marketing”, chamber members will learn how to make email marketing work for them! They will discover how email marketing works; and obtain useful email marketing tips. Email marketing is about getting the message heard in a world of increasing email communications! Participants will discover the nuts and bolts including email marketing strategy and techniques. In this session, attendees will gain insight on how to build their lists and use subject lines to get their emails opened! Maximize email marketing communications to develop content and find out how to create professional looking emails that will WOW customers.

This workshop is designed to provide participants with an understanding of what email marketing is and why and how it works, the components of an effective email marketing campaign and how email marketing can meet your needs, case studies of successful email marketing campaigns, and email marketing best practices and tips, strategies and techniques to create more effective email campaigns.

Providing members with tools, information, and resources to help them grow their businesses and connect is just one, fantastic benefit of chamber membership.





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