DES MOINES, IA (September 24, 2012) — On Friday, Carson’s Store presented Emily Shay, student at Callahan Middle School, with $1000 to start or supplement an anti-bullying program. Emily was the winner of Younker’s Back To School Sweepstakes, and also received a $250 shopping spree at Younker’s. This interactive social media campaign to support STOMP out Bullying™ gave Younker’s customers the opportunity to share their anti-bullying message with their friends via Facebook.
Bon-Ton has partnered with STOMP out Bullying™, the leading national anti-bullying organization in the U.S., to bring awareness to school age children, their parents and teachers about the harmful effects of bullying in schools. All stores are selling a specially designed blue shirt to support Blue Shirt Day™ World Day of Bullying Prevention. $8 from every regular priced sale will benefit STOMP out Bullying™. The goal is to raise $100,000. Bon-Ton family of stores is the exclusive online and in-store retailer of the T-shirts.
Brendan Hoffman, President and CEO, The Bon-Ton Stores, Inc., said “All of us at the Bon-Ton stores want to make a difference in our children’s lives during this back-to-school season and what better way than to support “Stomp Out Bullying,” a national organization focused on eradicating bullying in our schools and communities. Our hope is that parents, teachers and children will participate in the Annual Blue Shirt Day™ World Day of Bullying Prevention on October 1st and stand up to bullies everywhere.”ABOUT BON-TON: The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com, Facebook.com/carsons.com, Twitter: @CarsonsStores About STOMP Out Bullying The leading national anti-bullying and cyberbullying program for kids and teens is a signature program of Love Our Children USA, the national nonprofit leader in fighting violence against children since 1999. Created in 2005, STOMP Out BullyingT™ focuses on reducing and preventing bullying, cyberbullying, sexting and other digital abuse, educating against homophobia, racism and hatred, decreasing school absenteeism, and deterring violence in schools, online and in communities across the country. It teaches effective solutions on how to respond to all forms of bullying; as well as educating kids and teens in school and online, providing help for those in need and at risk of suicide, raising awareness, peer mentoring programs in schools, public service announcements by noted celebrities, and social media campaigns. An additional focus educates parents on how to keep their children safe and responsible online.